FOR ALL THE PLACES YOU 'GO'
As a joke, Kula Cloth Founder Anastasia started taking photos of her blue microfiber pee cloth in various spectacular wilderness settings. She was taking a dramatic photo of her pee cloth on the Wind River High Route when she caught herself thinking, "I wish that looked cooler." Suddenly, she had the idea to design an intentional pee cloth - something that she could feel proud to wear on her pack. She wanted it to feel like an actual piece of gear, not just an afterthought 'rag' or a scrap of cloth. After nearly 3 years of obsessively researching (with ZERO experience in the textile industry and no clue how to use a sewing machine) and after hundreds of hours of field testing with over 30 adventurous testers, she finalized the design and the Kula Cloth™ was born.